Supercharge your affirmations

As a behavioural change specialist using NLP based tools, I help people change the responses, reactions and patterns of behaviour that have previously prevented them from having the life they deserve.

These blogs are NOT intended to offer scientific explanations or supporting evidence of the concepts outlined in this discussion but rather aim to consolidate some useful perspectives and offer simple practical tips and tools for you to expand your thinking, find some useful strategies and enjoy the benefits that you discover in the process.

PLEASE NOTE: If you are currently in need of immediate and effective support for what may feel like an overwhelming position, please do contact me directly to book a private session. I am available for either face to face or on-line sessions.

You’re also invited to visit www// to listen to more interviews, podcasts and videos


Follow the below link to listen to the brief discussion that we had on the "Mind Matters" show on Radio Todays "Miller Time Sunday Breakfast show.

As a Master NLP Practitioner I am aware that there are more effective and quicker ways to adopt the unconscious changes, necessary for us to achieve our outcomes, than repeating daily affirmations. That said, there are some things that we can add to this daily practise that will make daily affirmation more effective for those that enjoy the ritual.


The principle that supports the effectiveness of affirmations is the idea of "the Illusion of truth". This is based on the principle that was first named and defined following the results in a study from 1977 at Villanova University and Temple University by Lynn Hasher, David Goldstein, and Thomas Toppino. The simple explanation of this is that when we see, hear or experience something consistently and repeatedly we accept it as truth regardless of the evidence. It's based on this principle that advertisers make use of repeated slogans, estate agents putting their photographs on dustbins, vehicles and signage and billboards with repeated images and branding. Daily affirmations aim to achieve the same by consistently repeating affirming statement that we which to accept as true in order to create our new reality accordingly.


We often hear people talking about "defining your why". If we truly want to build motivation we need to dig deeper and continue asking "why" until there is no greater purpose for the outcome we want. The best way to explain this is through an example of unpacking a statement of a goal I might wish to achieve:


Very often we accept a statement of "positive intention" as being a "positive statement" but it's important to pay attention to what concept we are focusing on.

A Statement like,

"I am enjoying a debt free life"

may seem like a positive statement but the only concept that we have referred to is "debt" which is what we are trying to avoid. Although the intention is positive we need to rather direct our mind to what we DO want.

"I enjoy embracing opportunities that create and build financial wealth in my life "

The above statement focuses on "financial wealth" as the outcome we want and also suggests that we enjoy embracing the necessary opportunities.


Affirmations are intended to create a new belief, that when we accept it as true, will change our reality. If we approach affirmations by trying to convince ourselves of a fact that is not true in our current reality then we simply create conflict within ourselves and are more likely to reject the statement. Stating that

"I am healthy and slim",

When I am 20 kg's over weight and unable to run the length of a soccer field is not going to get us very far. A better approach would be to create a statement that allows us to accept the new statement as part of an ongoing process. It is believable, even if i am currently 20kg's over weight, to accept that,

" My body is getting stronger fitter and healthier everyday"

It is virtually impossible to prove this statement true or false on a day to day basis and so it becomes a statement that we can reasonable accept regardless of our current state of health. When I accept this statement to be true, my habits, attitudes and behaviour are likely to align to my new belief. The process of achieving the change that will get me to my desired goal, of a healthy slim body, becomes my new reality.


A few years ago, when I was still running my real estate agency, I realised the importance of drawing agents attention to the evidence that indicates whether they are on track to achieving their goals or not. The sales process in real estate is a long one and remaining motivated as a new agent can be tough, there is also the risk that agents will become complacent when they have money in their account and ignore the need to maintain consistent activity to ensure consistent progress towards their goals. Identifying milestones that measure this progress can help to encourage us and also hold us accountable to the process of achieving our goals. Its useful to ask ourselves the following questions:

  • Success! - "When I have achieved my goal what will I see, hear, feel and notice?"

  • On Track - "What will I notice that will let me know that I am on track to achieving my goal?

  • Off track - "What will I notice that will indicate to me that I am going off track and that will remind me to come back on track to achieve my goal?"

Having clear coordinates for where were heading is always a good start on our change journey.

I hope that this information has been helpful, and you are very welcome to contact me with any questions or to find out more: e-mail:

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